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Case Study · Health & Wellness eCommerce

How Choose Healthy Contacts turned Google Ads friction into benchmark-beating e-commerce ROAS.

After inheriting a hacked and suspended legacy Google Ads account, a Merchant Center reclaim, WooCommerce feed-compliance issues, and low early order volume concerns, Choose Healthy Contacts reached 6.84x ROAS in May 2026 and sustained excellent Google Ads performance across three consecutive reporting periods.

The Client
Choose Healthy Contacts
Choose Healthy Contacts
Doctor-founded contact lens e-commerce store - United States
6.84x
May 2026 ROAS
6.34x
First seven-week blended ROAS
3
Consecutive excellent periods
~2x
Healthcare e-commerce benchmark
The Client

A trusted brand, ready for AI-era search.

Choose Healthy Contacts is a doctor-founded online contact lens retailer focused on authentic, FDA-approved lenses, professional prescription verification, competitive pricing, manufacturer rebates, and a simple ordering process for contact-lens shoppers. The business needed Google Search and Shopping campaigns to produce profitable revenue while the underlying account, feed, and WooCommerce infrastructure were stabilized.

The Challenge

The campaigns were not underperforming. They were under-scaled.

Choose Healthy Contacts entered the engagement with real operational drag: a compromised and suspended legacy Google Ads account, Merchant Center ownership issues, product-feed compliance requirements, a WooCommerce upgrade, and product-description rewrites. Early order volume looked low in absolute terms, but the ROAS data showed a different story: the campaigns were converting efficiently from the start, and the growth constraint was spend scale.

!
Account and feed disruption. The program needed a clean Google Ads path, Merchant Center control, and WooCommerce feed compliance before Search and Shopping could scale reliably.
!
Low-volume anxiety. Early order volume felt disappointing, but the revenue-to-spend ratio showed that campaign economics were already strong.
!
Scale without waste. The next step was increasing budget deliberately while protecting ROAS through search-term analysis, negative keywords, bid management, and ad-copy testing.
The Approach

We put the S.T.A.R. framework to work.

MAXPlaces reframed the program around efficiency versus scale, then built the account, feed, and lifecycle-marketing foundation needed to protect profitable acquisition while spend increased.

S

Strategic Planning

Separated order-volume concerns from campaign efficiency and established growth targets tied to sustainable monthly ad spend and ROAS benchmarks.

T

Technical Feed & Store Readiness

Reclaimed Merchant Center control, supported WooCommerce upgrade needs, improved product-feed compliance, and rewrote product descriptions to support Google Shopping and search visibility.

A

Acquisition & Lifecycle Scaling

Scaled Google Search and Shopping spend deliberately while implementing retargeting and abandoned-cart email flows to capture more qualified demand without relying only on new ad spend.

R
Results Measurement Reported ROAS, completed and processing orders, failed transactions, refunds, and benchmark context for e-commerce and healthcare/medical e-commerce, while keeping exact revenue and ad-spend figures private.
The Results

Profitable paid-search economics held as spend scaled.

Once the program was judged by efficiency instead of raw order count alone, the growth picture became clear. The campaign produced ROAS in the excellent range almost immediately, then continued to return roughly 6x to 7x as budget increased. Retargeting and abandoned-cart flows are now implemented and performing as additional growth levers.

May ROAS 6.84x
BEFORE
AFTER
Blended ROAS 6.34x
BEFORE
AFTER
✓6.84x ROAS in May 2026 as the cleanest full-month proof point from the Google Ads and WooCommerce reporting window.
✓6.34x blended ROAS across the first seven weeks showing that the account was efficient early, before the broader scale story fully developed.
✓Three consecutive excellent periods with April, May, and June month-to-date performance all above the 5.0x excellent threshold.
✓Roughly 2x the healthcare/medical e-commerce average compared with the 3.64x benchmark used in client communications.
✓Scale validated the reframe as budget increases translated into predictable revenue while ROAS remained above the excellent threshold.
✓Retargeting and abandoned-cart flows implemented creating additional conversion paths beyond first-click Search and Shopping traffic.
“
The Choose Healthy Contacts story is a useful reminder that low volume and poor performance are not the same thing. The account was efficient early; once the infrastructure was stabilized and spend increased, revenue followed at a benchmark-beating multiple.
MAXPlaces Strategy Team, Health & Wellness eCommerce Case Study Choose Healthy Contacts
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