Brian Winum released “Building Smarter Websites: The AI-Friendly Website Revolution,” a guide for organizations designing websites for both human visitors and AI systems.
The release follows an in-depth FreePress Directory interview about the book and the changes AI is bringing to website strategy.
The guide introduces Intelligent Experience Optimization, or IXO, and the S.T.E.P. process, which combine user experience, technical SEO, and AI optimization into a strategic framework.
Topics include semantic HTML, structured data, E-E-A-T, and generative-search optimization. The conceptual approach is intended to make those subjects accessible to business leaders, marketing directors, and technology decision-makers.
“Businesses that understand how to design for both humans and AI will have a significant competitive advantage.”
Brian Winum, Digital Marketing Director, MAXPlaces
Winum’s accompanying interview emphasizes that technical implementation matters, but understanding the audience and creating genuine value remains the foundation of a successful website.
“Building Smarter Websites: The AI-Friendly Website Revolution” is available through Amazon.
About MAXPlaces
MAXPlaces Marketing, LLC is a digital marketing agency that engineers mid-market and enterprise brands to be discovered, cited, and trusted across AI answer engines and traditional search. With offices in Farmingdale, New York and New York City, MAXPlaces combines technical SEO, generative engine optimization, and authority building to help brands stay visible as discovery shifts to AI. Digital Marketing Maximized.
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